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Sarah Bascom president Sarah Bascom is the president of Bascom Communications & Consulting, LLC (BCC). As a noted political communications expert with more than 17 years experience, Bascom has advised many of the state’s largest corporations, trade associations and highest-ranking elected officials on crisis management, strategic messaging, media management and public affairs campaigns. Bascom’s successful tenure in the political communications and the public affairs arena in Florida stems from her on-the-ground experience and training, working on high-profile issues, serving as spokesperson for numerous coalitions, elected officials and companies all across Florida, and her daily interaction with the Capitol Press Corps and media outlets across the state. Bascom currently serves as a member of the communications teams for several noted Florida companies and trade associations, including Associated Industries of Florida, AT&T, The Everglades Foundation, Florida Association of Health Plans, Florida Power & Light, Anheuser-Busch, ABC Liquors, Publix, among others. Bascom also serves as the lead communications strategist and spokesperson for numerous referendums, candidates and issue campaigns, including recently serving on the teams of both incoming presiding officers of the Florida Senate and Florida House of Representatives.
During the 2016 Election Cycle, Bascom served as the spokesperson and strategic advisor for Neal Dunn for Florida Congressional District 2 and Dana Young for Florida Senate District 18, both of which were successful campaigns. Additionally, during the 2014 Election Cycle, Bascom served as the spokesperson and topline communications consultant for the David Jolly for Congress Campaign, a bell-weather race that gained national attention, as the come-from-behind political newcomer Jolly defeated a former cabinet member and statewide candidate who outspent the Jolly campaign 2-to-1. The same year, Bascom led a successful communications and media strategy that led to the defeat a statewide constitutional initiative that was polling at nearly 88 percent approval. Prior to founding BCC, Bascom was a principal of an international public relations and strategic communications firm, where she managed the Florida office and serviced corporate, private sector and campaign clients. Bascom also served as the communications director for the Florida Senate, under the late Senate President Jim King, and as the press secretary for the Senate Majority Caucus and deputy communications director for the Republican Party of Florida. Bascom is often quoted as a noted Republican consultant in national and statewide media, has been recognized as one of the “Brightest Minds in Florida Politics” by SaintPetersBlog and was named to the INFLUENCE 100 List as one of the 100 most influential people in Florida politics. Bascom has also been highlighted in Roll Call as a key member of the sought-after “top Republican teams in Florida campaigns.” Bascom serves on the Maclay School Board of Trustees and is a member of the American Association of Political Consultants and the Florida Public Relations Association.