Top Rental Equipment Companies of 2. It was a strong growth year for the RER 1. Overall, the total rental volume of the RER 1. While the equipment rental industry is. ARA Rental Market Metrics™ is software that provides rental companies with a consistent way to calculate and report critical performance measures by establishing.

ARA Rental Market Metrics™ defines methods for calculating and reporting rental performance metrics. The American Rental Association (ARA) this week is announcing the publication of ARA Rental Market Metrics™, a white paper outlining industry standards for calculating and reporting equipment rental company performance metrics. ARA Rental Market Metrics™ provides equipment rental companies a consistent way of calculating and reporting critical performance measures. It develops industry standards for the definition of a day, original equipment cost (OEC), and for the calculation of time (physical) utilization of equipment, financial (dollar) utilization, fleet age and percentage change in period-over-period rental rates. “The development of rental performance metrics marks a new chapter in the equipment rental industry. Standardizing the methods equipment rental companies use to calculate performance measures will advance individual businesses and industry performance in a consistent manner. ARA undertook this landmark initiative to further the growth and professionalism of the industry,” says Christine Wehrman, ARA’s CEO.

“Several key performance metrics for equipment rental businesses are unique to the equipment rental industry. Most of these metrics are associated with fleet efficiency and utilization. Consistency in reporting metrics was missing in our industry and made it virtually impossible for rental businesses to assess their performance relative to their peers,” says John McClelland, Ph.D., ARA’s vice president for government affairs, project leader and co-author of the white paper with Michael Graboski, Ph.D., an ARA consultant. ARA convened an industry-wide advisory group to lend counsel and advice during the development of the ARA Rental Market Metrics™ whitepaper. Dan Kaplan, a rental expert from Daniel Kaplan Associates, Morristown, N.J., provided the initial inspiration to ARA for this project and contributed to the effort. “The industry took this initiative seriously and worked collaboratively in the formation of these metrics.

Cracking Flexlm Licenses. I believe adopting the use of ARA Rental Market Metrics™ will be of great benefit to the equipment rental industry,” says Wehrman. For more information, contact Tom Hubbell, ARA’s vice president for marketing and communication at 800-334-2177, ext.